make search engine optimizations

What is SEO?

You hear some call it SEO, and search engine optimization too.

You are not going to make search engine optimizations (Google, Bing, Yandex)!

The thing you do in SEO is improvements to your site so that it appears in higher results on Google and others. And the main goal is not just to appear, but to get traffic as well, In SEO, you will not pay Google to show your site on the first page or to get you a high percentage of visits. All of these improvements are made with the aim of having organic traffic for the site.

Definition of Organic Traffic:

Organic Traffic: It is the visits that come to your site when someone searches for something, but without using ads.

The SEO is an acronym for the word = Search Engine Optimization, which is the name of the domain, but what do we call the person who works in this field?

We call it SEO too?!

But the meaning of SEO here = Search Engine Optimizer, and in other designations and functions in this field, such as:

SEO Specialist
SEO Expert
SEO Writer
SEO Consultant

SEO Sections:

SEO includes two parts:

Technical: Technical
Creative: Creative

The technical section, is related to technical things on the site, and sometimes you need knowledge of programming.

the creative section, is about content and how to write content that targets words that bring many visitors.

You have asked yourself when you search on Google for something, how does Google display results, based on what?

All search engines, including Google, have complex algorithms, and these algorithms remain a secret behind the doors. But the basics are known.

Why is the rest of the algorithm information secret?!

Because if people know it, they will start using it wrongly.

For example, in the old days, one of the Google factors that made the site appear in the first result was the Backlinks.

Backlinks are links from a second site that point to your site.

All people are now buying links, and on their business sites they are selling Backlinks only!

Google changed the algorithms again.

Back to the topic of how Google works:

When you search for a word, Google searches for it in its index.

The Google index is an archive or giant database that contains a copy of the pages on the web.

Google is the first thing to discover pages on the web through software called Crawlers or Spiders, or search spiders in Arabic, and its job is to discover pages and sit walking from one site to another. After discovering the pages, Google archives them inside the index.

When you search for anything, Google will answer this information from the index followed by it.

OK you searched…

But how does Google classify these pages, and put some of them in the first results?

As we know that Google has algorithms that decide this thing, it is true that how these algorithms work is not fully known.

But there are several things we know about these algorithms, and how Google ranks pages when someone searches for a specific thing.

Website SEO factors:

These factors are:

• The Relevancy: The content is relevant, that is, if you search for the word “picture of a red car”, Google will naturally see the data in the index, and it will answer you for the images that contain a red car, but there are many pictures of red cars, how is Google Determine where unit you put it in the first results?

• Authority: If you translate this word literally, you will get confused! Therefore, let us know what we mean by authority in SEO, and when do we say this site has high authority:

We have two sites:

The first publishes about cars only.
The second publishes about different things that have nothing to do with each other.

Where will someone trust its content more if you want to know information related to cars?

Of course, the first one, because it is an expert in this field, and therefore its content is reliable and more correct than the second site.

Here, check the first factor of the authority, so Google can see if the content of this site is talking about the same topic?

So yes, Google can see how many backlinks this site has?

What are the links that we talked about first, it is normal that if the site has perfect content, people will share this content, and the more backlinks from sites of the same niche, the better.

• The niche means specialization or topics under a specific topic. If these factors are met, we can say that this site has high authority.

Okay, the relevant content means related to the topic that the person is searching for, and also the site has high authority, but is this enough for Google to put it in the first result?

no!

Here comes the third factor:

• Usefulness: It is the content that is useful to the user. Your content may be relevant to the topic and your site has high authority, but this is what makes it useful to the user! It is necessary that the content serves the purpose that the user desires.

Which is the reason behind searching for a specific word, and this is called the Search Intent, and the content must serve the target audience, and speak their language and concepts.

● Example:

I am an ordinary user who is not interested in programming at all, and I wanted to know how to build a website, so I searched for “how to build a website easily”, and I got an article from a well-known site for building websites, but this article contained a lot of technical talk!

Although it was from a reliable site, it did not perform the purpose that I needed, and for this reason it will not be useful to me, unlike the second article, which contains how to build websites, but in an easy way that the simple user can understand.

Here is the article that will be of interest to me is No. 2, so you must always consider the Search Intent.

• Google has more than 200 SEO factors that determine the ranking of your site in the search results. Is it necessary to know all of these factors??

of course not…

In one step, if you walk on it, you will get visits, and a high ranking without worrying about Google factors, which are more than 200!

What is this step?

Make the site for the user, not for Google!

Google itself, seeing if a certain page users are comfortable with, raises the ranking of this page, so when the user spends a lot of time on it Your site, and it shares articles because it likes it. Google says that this site likes the user, so it raises its ranking in the search results.

* I mean, focus on the user experience, this was a simple introduction to SEO, and I hope it was useful, and you liked it.